We establish a broad view of your position in the marketplace and exactly how the eshots will work specifically for your organisation. We incorporate your sales and customer service capacity, desired product environments along with your business objectives for this sector.
Product and product range – Establish their unique and special properties in relation to sector.
“Shop window” – Review this, including web presence, from the interior design perspective and advise on any areas that may need input.
Customer support – Make recommendations to you on the best ways to follow up enquiries from designers, track specifications and customer service.
Antigua House, Chelsea, London. MPD London.
Hong Kong Airport.
B. CREATING A BESPOKE CAMPAIGN STRATEGY
The eshot campaign creates an unfolding story across the twelve months as well as individual stories for each eshot. The eshot campaign will be designed to enable you to start building relationships with interior designers immediately, build trust through providing valuable content that is real and useful.
C. CREATING THE CONTENT
Once we have established how the whole campaign is to perform we need to create specific content that will be relevant and timely to the interior design audience.
Our eshots are designed for designers who are both working on relevant current projects and also to bookmark ready for their next relevant project. This is done through :-
Using relevant Calls to Action to ensure you can begin building a relationship with the designer from the minute they see your product
Using direct and meaningful language that is correct for the design industry.
Quickly directing the designer to the essential data regarding your product and enable them to begin specifying your product immediately
Green Park House, Mayfair. Scott Brownrigg.
D. CREATING THE DESIGN TEMPLATE
Consistency is vital in developing trust and confidence in navigating to your product ranges. The design template created will be harmonious with your brand and will be used for every eshot.
The story being told in the eshots is not just about your product but, vitally, your service and how you stand out from your competitors. By using a repeated format your brand becomes a a familiar and trusted identity.
E. MAILING THE FIRST ESHOT
Following your approval of the eshot design we mail ithe first eshot to our database of interior designers and architects.
After each eshot a statistics report is generated which will be reviewed, along with enquiries received, and advice given on the most effective follow-up methods.
Ett Hem, Stockholm. Ilse Crawford.
17th Century Farmhouse, Surrey. Copyright Harriet Anstruther Studio. Photography by Henry Bourne.
F. CREATING THE SECOND TO THE TWELFTH ESHOTS
The content will have been collated for the remainder of the eshot campaign. Using the design template we create the entire remainder of the campaign eshots. Once you have approved these, they will be uploaded to the mailing system to be automatically emailed at the right time.
G. INTEGRATE CONTENT INTO MAILING SYSTEM AND UPLOAD FOR AUTOMATIC MAILING
Once you have approved the remainder of the campaign the eshots are uploaded to our automated system to be mailed out regularly. Usually these are mailed out once a month however you may decide to mail them every six weeks. The eshots can also be timed according to a specific event that you wish to promote.
Miu Miu façade, Bangkok by Roberto Baccioch
The Västerås Travel Center by Bjarke Ingel’s firm BIG
H. REPORTS, ANALYTICS AND REVIEW
Following each eshot we provide a report on the performance of the eShot. Tracking the enquiries is an important part of maximising the return on investment and we will advise you on the most effective ways to do this with busy interior designers. More on analytics…