Services: Product Organisation
Creating easily searchable product ranges
Creative specifiers will search for products using a hierarchy of specific criteria. This means that products must be set out in a series of genres that exactly match the working stages of the designer’s specifying process.
Being interior designers and architects ourselves we know which criteria are of primary importance and how to organise products so that creative specifiers can search easily.
Cognitive ease allows rapid product evaluation so consistency is crucial in presenting to designers. Clear and unambiguous images are essential.
We carry out product photography both in-studio and on- location.
Yacht, IL Vagabondo by H2 yacht design
Emma Children’s Hospital, Amsterdam, The Netherlands by Opera Amsterdam
Product Range Development
We advise our clients, if they wish, on extending their product range to be more attractive to creative specifiers. We develop further products within existing ranges or develop new ranges. Products can either be of in-house manufacture or we broker partnerships with fellow manufacturers.
Product Organisation and Product Range development includes:-
- Developing ranges of new products including finishes and naming
- Photography of products in a consist, industry-friendly way
- Creating online engagement and interest for new product ranges
- Creating supporting information about products
- Photography editing, exporting & uploading.