Blog

This blog is for manufacturers and suppliers who would like insight into the world of interior designers, architects and other creative specifiers. In these articles you will find out the five key different types of interior design practice and why you need to know which is which. You will also find out what kind of people interior designers are and the most effective ways to communicate with them. We provide tips and guides on How-to-get-it-right when selling and marketing to creative specifiers and which key customer service elements you need to be sure to include in your Shopwindow. We also give advice on the best type of people to employ to provide as customer service-providers to interior designers. You will find here the low-down on de-specification (the loss of a sale through your product being replaced by a competitor’s) and crucially, how to prevent it happening. If you can’t see the article here yet or subject covered that you would like then drop us an email at [email protected]. For interior designers, if you think there is a key area that we need to write about that manufacturers and suppliers need to know then email us on [email protected]
Website User-Experience Design when marketing to interior designers and architects: Five User Interface (UI) elements to avoid

Website User-Experience Design when marketing to interior designers and architects: Five User Interface (UI) elements to avoid

Here we take a detailed look at five highly popular website tools that actually hinder creative specifiers in the specification process. We also give recommendations for effective and practical alternatives when marketing to this audience.
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