Analysis and report on existing online and offline marketing and collateral

Provision of Actionable Insights and recommendations for aligning with creative specifier customer for:-

• Product presentation, online and offline
• Online resources and tools
• Marketing content, language and tone
• Web navigation, web layout and style

Including recommendations for how to segment shopwindow for other customer types

Recommendations for aligning sales handling, process and customer service including use of CRM

Guidance on style, design and content for email communications

Direction on social media engagement, style and objectives.

Analysis and report on sales handling, process and customer service including use of CRM

Provision of Actionable Insights and recommendations for for aligning sales-handling and customer service:-

• Anticipating customers’ requirements
• Asking the right questions
• Capturing the customer on their first enquiry

Recommendations for sales methods to acquire new business:-

• Reaching and communicating with potential customers
• Creating sales collateral in advance
• Using personal strengths to work with construction and design professionals

Recommendations for effective sales process:-

• Understanding and tracking specifications;
• Using CRM to inform direct marketing/sales communications;
• Using CRM data to prompt sales activity.

Strategy

Creation of broad marketing strategy to support client’s business plan. Detailed marketing strategy plus ongoing reviews with clients.

Brand creation

Analysis and summary of 360 degree brand identity. Creating or refreshing brand, strapline and logos.

Content

Creation of web content

Creation and collation of all written content, product descriptions & imagery. Ongoing creation of new material, updating/adding to content.

Creation of Blogs & White Papers

Research and production of articles written by TIDB team of architects, architectural critics, interior designers and industry experts.

Creation of Case studies

Researching of projects, interviewing designers, contractors, architects; commissioning and obtaining photography; creating all written content.

Liaison with strategic allies

Liaison with Client’s customers, strategic partners to share & promote content.

Digital brochures

Content, including all written material, graphic design and photography.

Art Direction

Product and on-location photography; Post-production of images.

Social Media

Creating engagement with customers across social media platforms, driving traffic to the website.

Eshot campaign

Designing and mailing targeted eshots to a refined database (TIDB’s own mailing list, relevant purchased lists, customer database).

Strategic Alliance Creation

Approaching potential strategic trading allies for client and negotiating shared marketing initiatives

Industry Knowledge Support

Making available our interior design knowledge to provide support for the client’s design-related customer queries