Marketers and product -manager – you are here because
You have a pressing need to find a reliable source of information on this market.
The interior design and architecture market is relatively unknown / new to you.
You need to better understand interior designers and specifiers – what is attractive to interior designers and architects and where they go to search for and select products.
Your company directors, or your client, want you to focus on generating more business via the Architecture and Design (A&D) market but you are unclear where to find information on the specification and tender processes or how architects and interior designers carry out their selection process.
You need to successfully target both the consumer and the creative specifier markets.
You have been addressing the interior design market alongside consumer customers but are not getting sufficient enquiries from interior designers. How can you attract more interest from creative specifiers and still target both markets?
You have historically been marketing to consumers and are now being tasked to develop business via the creative specifier market (interior designers, architects and other professional specifiers).